The chief aim behind interactive marketing is to move the conversation that companies have with customers away from a transaction-based interaction and more towards a reciprocal give-and-take. Essentially, the more customer engagement, social media sharing, and user-generated content that you can inspire, the better.
from Direct Images Interactive Blog https://www.directimages.com/blog/attract-convert-close-delight-with-interactive-video
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https://lorettaworthey.wordpress.com/2018/09/22/attract-convert-close-delight-with-interactive-video/
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